Presentation Rules

Content Selection Rules for Creating Presentations: Presentation Making Rules

Content Selection Rules for Creating a Presentation

The selection of the content to put in a presentation deck is of most importance. There is various presentation making rules available that can be followed to create a presentation deck masterpiece but the three basic rule for the selection of the content to put in a deck are disclosed here.

Classic writing serves us with a magical rule called “the rule of three”. The things presented as threes stick better to the memory of the audience. The daily life examples of this rule are “911”, “start, middle, and end”, and a lot more. Let’s see the application of the magical rule in a presentation!

  1. What the Audience will Carry with them after the presentation will be over?

Apply the rule of three to your takeaway message by dividing it into three pieces. Recalling more than five points is not possible for everyone however, three is a unique number that can be recalled.  Explain the benefits of your product or service in one section. Steve Jobs was used to implementing the rule of three in his presentations. He used “thinner, lighter, and faster” terms for the introduction of iPad2 in the 2011 launch event. The terms summed up all that customers want to know about the product. If he used heavier terms for example “the 20 improved factors of iPad2” than that massive success was not possible.

  1. Applying to Instructing Presentations (Share ideas, brief and summaries)

The teaching presentations can also be divided into three parts. The security process of TSA is divided into three parts including “checking Id and boarding pass, check the liquids, check the shoes and apparel”. The three-step technique is easy to keep in mind and use in teaching presentations.

A modified form of this rule to utilize in instructional presentations is brief about your idea then give details of ideas and summaries the entire concept at the end.

  1. Description (Literature Support)

This classic rule of writing is utilized in literature work too. The examples include: “Three Blind Mice”, “The Three Little Pigs”, and “the Three Bears”. These stories not only have the term three in their titles but also divide the story into three distinct parts of start, intermission, and end. A presentation can be structured according to the rule of three by elaborating on the context, the hurdles, and the solution to those issues at the end.

Crafting a presentation narratively is supported by psychologists as they describe the stories appeal the brains more than the abstracts and a mix of stories and drama stays in memory longer than the rational facts. The statement is made by John Kotter, author of “A Sense of Urgency”.

A famous Latin phrase “Omni trium perfectum” is translated as “everything that comes in threes is perfect” or “set of three is perfect”. The use of The Rule of three is not dependent on the type of content. It meant to make things memorable for both the audience and you.


I am a presentation design artist and had pleasure to work with DHL, PPH, Freelancer and Upwork for almost a decade.

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