Presentation Tips

Engaging Presentations: Convert Data into Attractive Story Telling Presentation Slides

Engaging Presentations: Organize Data to Make Engaging Presentation Slides

It’s 4:00 pm of a day, where you are trapped in an unventilated auditorium attending a routine update meeting. The slide area is jam-packed with figures and charts related to work, they didn’t make obvious why attention should be paid. You are not able to focus. After the presentation concludes you stand up and instantaneously overlook the things presented. This situation might sound familiar to you. It is annoying as well as bad business. Everyone’s time gets ruined when presentation level drops. The presenter fails, when the listeners have to put an effort to be attentive or see why to pay attention. In contrast, we are familiar that an effective presentation could liftoff an idea, career, or a whole company. How could you save your listeners from feeling drowsy and instead they would give thumbs-up on your ideas?

Check out these tips that would serve you in giving more attractive, unforgettable, and effective presentations.

#1 Tell the Story Behind the Data

Can you recall the details of the fiscal report? Do you remember the stories told to you as a child by your parents? The annual sales figures are undoubtedly very complex as compared to children’s books. But the case is that a convincing story could remain with you. Taking into account TV shows and movies, stories provide a purpose to people to keep watching. In relation to business presentations, stories catch the audience to invest in the content you present.

Make numbers a little more interesting by giving social examples that match up with data points. Arrange the presentation in a vivid way giving it a strong beginning, mid and end. Your listeners would understand well the main portion of your topic when you present it as a story instead of data and figures. They would remember what you said. 

#2 Dump the Bullets – Bring your Audience towards a Visual Journey

Access millions of years of evolutionary encoding. Link up the manner in which our brain is programmed to comprehend and remember the facts. A visual story should be told.

Following questions could be considered to know how memories are working: 

Which items are present on the desk? Can you reference a printed list in the mind?

Most people lie in succeeding camp; they are engaged in a specific type of memory called ‘method of loci’. Our brain recognizes and preserves facts and figures commendably when presented visually and in a spatial context. The advantage of the method of loci could be taken by means of influential visual aid so your core message is backed up.

Our spatial and visual memory is not triggered by bullet points; slides overloaded with text are forgotten. This makes it much harder to remember equally on-stage as a presenter as well as once the talk is over as a listener. Alternatively, couple your thoughts with attention-grabbing pictures; express the relationships concerning your key points visually. In case you provide visual nods to your audience which helps them in knowing how your thoughts are relating to each other. This provides a ‘big picture’ of the presentation. This will make your message more memorable and understandable.

#3 Turn your Presentation into a Conversation

Human Brain is programmed to get engaged, not to listen. During an extensive talk or dry update, you get concerned about losing the attention of your audience? Rather than a monologue, you can convert your presentation in a discussion. By doing this your audience gets engaged and will be devoted to what you say. As the audience will have a say. Evoke this: ‘Audience First’. Sketch your message keeping your listeners in mind. Why they came to listen to your talk? What they want to listen to? Centered on the fact that what is most related to your audience; plan your talk. It is more appealing for the presenter to make a start with, “I know you got these questions related to my topic”, than beginning with, “I will tell you about…”

Subject to the size of the crowd, there are some tricks you could utilize to mark your conveyance more conversational and attractive. If you are talking to a crowded auditorium, use stylistic questions. Query your audience to reply as yes or no to your questions by raising of hands. In a small meetings and close crowds, you could directly ask a listener to answer your question and can move closer. Furthermore, if you use a nonlinear presentation tool such as Prezi, you could offer a more free-form presentation. It can be centered on topics that your viewers are interested in. By displaying a large picture and requesting which information your viewers would prefer to zoom-in to. This could even turn the boring presentation into a pleasing conversation.


I am a presentation design artist and had pleasure to work with DHL, PPH, Freelancer and Upwork for almost a decade.

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