Every good thing comes to an end, your presentation will also end at a point. You will leave a good impression on your audience if you will close your presentation effectively and your listeners will remember you with good words.
If your presentation’s ending is not too impactful and boring then your audience will become uninspired and within a short span they may forget the message that you have given through your presentation.
On the other hand if your ending is strong and interesting, this will inspire them and it will boost their motivation. An effective ending of the presentation compels the audience to become empowered and to take action promptly.
Do you know how to end a presentation effectively?
Here are 6 tips or tricks that you can use to present your presentation with a strong ending:
#1 CALL YOUR AUDIENCE TO ACTION
You actually need to urge your audience to take action. Do not assume that the message you are giving to your audience will leave an impact to take action.
You may have heard about Dee Clayton who is a public speaking trainer as well as a motivational speaker. She is the author of Taming Your Public Speaking Monkeys. She shares her experience and says that call to action is the best way to end a speech or presentation.
It is the best method to end the presentation while summing up the action that you want your audience to take. To do it, you will need to use a two-way strategy:
- First you will start your speech with negative motivation. You will help them see how bad things will happen if they will not follow what you are suggesting.
- The second thing you will do is that you will finish it with positive motivation. Show them a picture that if they will follow your suggestions, they will get good things.
Dee Clayton mainly focuses on the above pattern to follow seriously.
Make sure you are mentioning the negative side first and then you will explain the positive aspect. You will finish your ending while inspiring your audience and maximizing the chance to take action.
#2 REFER BACK TO THE OPENING MESSAGE
When you are closing your presentation, you need to look back on what you have shared at the beginning of your presentation. It is one of the good techniques, to sum up, your message and a good approach to summarize the whole speech simultaneously.
Following are the few methods to use this technique:
- Start your presentation with a question and at the end of the speech answer it.
- End your story that you had started at the beginning and use the story to explain your message.
- Finish with the main title of your presentation. It works best with an interesting title.
Did you know that who is really good at using this approach?
Standup comedians are really good at this technique. Quite often they make jokes early in the set and in the end they refer back in a different context.
This technique is called as callback comedy and it usually creates a great laugh among the audience. It is one of the effective techniques that build a great feeling of friendliness and familiarity with the audience. It makes them feel that they were in on the joke.
#3 PRACTICE THE RULE OF THREE
The rule of three is a powerful and effective yet very simple method of communication. It can be used for writing as well as spoken communications at any time. You can find, it has been used just here.
You must know that the rule of three is to understand thoughts, ideas, beliefs, and concepts that are more interesting and attractive when they are presented in threes. Number three is a very persuasive figure.
Here we have three best real examples of the rule of three. First let us mention, Winston Churchill:
This is not the end. It is not even the beginning of the end. But it is perhaps the end of the beginning.
Now come towards, Julius Caesar:
Veni, vidi, vici.
And here comes Benjamin Disraeli:
There are three sorts of lies: lies, damned lies, and statistics.
#4 CLOSE WITH A SUMMARY
Dee Clayton argues that there is no need, to sum up, the content again at the end of your speech if you have already described your content very well and in an effective way.
She is absolutely right. This approach is q good one but there are furthermore powerful ways to finish your presentation. Anyhow, if your speech or presentation is lengthy or your message is quite complex, then it is necessary to use this technique.
In the end summarizing the whole content can be a little boring, for you and for your audience as well. So try to make the summary interesting by adding jokes, sharing amazing anecdotes, or practicing good linguistic devices. For instance, rhyming, repetition, and the rule of three.
#4 DON’T END WITH THE QUESTIONS
Dee has one complete speechwriting principle that is a no-no. It’s elaborated further:
Many of the speakers used to end their presentations with a question. It is a big mistake, never finish your presentation with the questions. Always try to do the questions before summarizing the content. If you get a negative question, it would dull the whole presentation and the audience will leave the set having negative feedback.
Most of the people end their presentations with questions but it takes the whole presentation towards the wrong track. This technique will not be memorable for the audience. At the time of presentation, you would answer the questions but the audience would forget most of the words you have told them.
Take questions from your audience throughout the session so they get connected with the content.
#5 MAKE IT CLEAR THAT YOU’VE FINISHED
You have finished your presentation and your audience is in awkward silence, nothing could be more uncomfortable than this.
Your words must clearly depict that your presentation has reached its ending point. And the audience should be able to know your presentation has been ended while responding or giving applause.
If your audience is applauding, stand there with confidence and wait until they stop applauding. Do not get out of the stage before saying thank you to your audience.
Dee Clayton has used the two-prong approach to describe the importance of making the ending of the presentation precise and clear:
Just like you spend time preparing the content of the whole presentation, you need to spend some time preparing your ending part of your presentation too. If you do not consider it, you will definitely get panic while thinking about how you will end the presentation. You will wonder seeing that your suggestions are being followed by the audience but they are not reassuring applause. But if you have put planning and hard work into your ending, you will end the presentation confidently and it would inspire the audience to take action. You will receive great applause from your audience.